Home 2018-05-30T11:22:30+00:00

6 Resourceful Tips to Generate Awesome Logos Using Free Logo Design Software

If you thought designing a logo is easy, think again. A lot more goes into creating a brand’s visual identity than just choosing objects and placing text beside them. A logo will determine how prospective customers perceive your brand. A logo will also determine whether or not prospective customers will buy your brand. That’s why a lot of time and resources must go into creating a logo for your business. Luckily, we’ve taken the time to highlight tips to help you create awesome logos using free logo maker software:

Create a unique logo with free logo maker software

Face it; there is a ton of logos out there created with the same free online logo maker and download software. So, chances of creating a similar logo to competitors are great. With competition stiffer than ever, you won’t go far with a generic logo. Customers tend to want to be associated with unique things, and that’s why a unique logo can help your business.

Get to know the brand in and out before you create a logo using logo maker generator

While the logo is simply an image from the outlook, it’s a representation of your brand. In other words, it must appeal to a specific audience. You should keep that in mind when designing it. If possible, take a pen and paper and write down the brand ideology. Visit other top websites for logo inspiration, but don’t just copy their ideas. You should choose whether your brand is meant to evoke emotions or is utility driven.





Color is key when designing a logo with free logo maker software

When sitting down to design a logo, you must take into account the brand’s personality. Business owners tend to use bold and bright colors. While these colors are capable of attracting the attention of prospective customers, they could be noisy. That’s why it’s important to learn color psychology before designing your logo. For example, you should know that red depicts energetic, bold and sexy. Blue depicts professionalism, trustworthy, tranquil, and medical. Different colors have different meanings and this could help you choose an awesome logo.

Simplicity and flexibility are the main characteristics when creating logos with logo maker generators today

Some years back, sophistication was the word when creating a logo. But today, things have really changed. People don’t want to complicate their lives.  That’s why you see brands displaying simple logos. Also, the logo should be flexible to give room for future tweaks. Things change very quickly today and you must embrace the change to remain competitive. A good example of a logo design that has been tweaked over time is Adidas.

Utilize a Technique called Visual double entendre when making your logo using free logo maker software

Some of the best performing logos on the globe make use of a technique called Visual double entendre. This simply means that two beautiful pictures are wrapped into one to come up with a great logo idea. Logos that utilize this design tend to be eye-catching and memorable. Viewers today are interested in things that are out of the ordinary. While simplicity is a key factor when designing your business logo, play a some mind games with your potential customers and you may find that they actually appreciate the design and they might checkout out your business offering.

Desist from cliché’s when creating your logo with free logo download software

Clichés are fads that come in logo designs. It can be beneficial to follow design trends and apply them to your logos. But if a design trend is too common, it becomes a cliché. Customers will get tired and not visit your website again. Always go for fresh logo ideas that you know will pique the interest of viewers.